Prevent Your Company from Being
a Flicker from the Past
By Mark Stevens
The holiday season evokes such charming snow-globe moments....
... make them drink your coffee or wear your clothes. Mark Stevens is CEO of consulting and marketing firm MSCO in Rye Brook, N.Y., and one of the cadre of new Brandweek Bloggers. He is also the author of Your Marketing Sucks, Your Management Sucks and ...
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